Texas Roadhouse, Inc. operates a chain of casual-dining restaurants catering to blue-collar families, offering a menu of steak, chicken, side dishes, and made-from-scratch rolls. Texas Roadhouse operates 182 restaurants in 34 states. The company's restaurants feature a southwestern décor, hand-painted murals, neon signs, and jukeboxes, offering patrons a free, unlimited supply of peanuts and inexpensive entrées. The per guest check average is $13.53, roughly two-thirds less than the per guest check average of the company's largest competitor, Outback Steakhouse, Inc. Texas Roadhouse targets secondary markets for expansion, preferring communities with populations above 60,000 and a high concentration of working-class families. The company is controlled by its founder and chairman, W. Kent Taylor, who owns approximately 60 percent of Texas Roadhouse stock.




Steak Seasoning

Texas Roadhouse Steak Seasoning
Copycat Recipe

2 tablespoons kosher salt
2 teaspoons brown sugar
1/4 teaspoon cornstarch
1/4 teaspoon garlic powder
1/4 teaspoon garlic salt
1/4 teaspoon onion powder
1/4 teaspoon turmeric
1/2 teaspoon paprika
1/2 teaspoon chili powder
1 teaspoon black pepper

Obtain a medium-sized bowl, a gallon-sized plastic bag with a zip top, a pair of scissors and a spice jar with a shaker-type top.
Measure out 2 tablespoons of kosher salt and pour into the bowl. Sea salt, or standard table salt can be substituted, but koser salt offers the most punch. Those on a low-sodium diet can use a salt substitute as well.
Add 2 teaspoons of brown sugar. Standard white sugar can also be used.
Measure 1/4 teaspoon of cornstarch, garlic powder, garlic salt, onion powder and turmeric. Add all seasonings to the bowl.
Add 1/2 teaspoon of paprika and chili powder to the bowl.
Measure out 1 teaspoon of black pepper and add to the other spices in the bowl. Fresh ground, medium-sized pepper is best for this mix.
Stir mixture gently to incorporate all ingredients.
Pour seasonings into a gallon-sized plastic bag, then seal. Shake the seasonings together in the bag until the seasonings appear to be evenly blended.
Cut an edge off of one of the bottom edges of the plastic bags at a diagonal. The cut should be small enough for the tip of the bag to easily fit into the empty spice jar.
Empty spices from the bag into spice container.


The Texas Roadhouse "Gold" Sirloin seasoning can be purchased at restaurant locations, or online on their website at a value-based price around $4. The seasoning is a standard rub-type seasoning that can be put on almost any meat, fish or chicken. The seasoning is best combined with grilling to enhance the flavor of meats. The rub can also be used to enhance soups, stews and even country fried steak. It is a versatile, yet simple seasoning, but it does contain a high salt concentration. For those on a salt restrictive diet, consider opting for low-salt versions of ingredients.

A simple Texas Roadhouse steak seasoning copy cat recipe can also be made by combining Lawry's seasoning salt, garlic salt, onion powder and black pepper.  Combine spice mix with some Worcestershire sauce, some Dijon mustard and minced garlic to create a thick paste that can be rubbed liberally onto each side of a quality steak. This paste offers a heartier, more intense flavor that especially helps enhance lower-quality meats. 

For a spicier kick, add 1 teaspoon of Cayenne pepper to the mixture.

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