Texas Roadhouse, Inc. operates a chain of casual-dining restaurants catering to blue-collar families, offering a menu of steak, chicken, side dishes, and made-from-scratch rolls. Texas Roadhouse operates 182 restaurants in 34 states. The company's restaurants feature a southwestern décor, hand-painted murals, neon signs, and jukeboxes, offering patrons a free, unlimited supply of peanuts and inexpensive entrées. The per guest check average is $13.53, roughly two-thirds less than the per guest check average of the company's largest competitor, Outback Steakhouse, Inc. Texas Roadhouse targets secondary markets for expansion, preferring communities with populations above 60,000 and a high concentration of working-class families. The company is controlled by its founder and chairman, W. Kent Taylor, who owns approximately 60 percent of Texas Roadhouse stock.
Texas Roadhouse Copycat Recipe
2 lbs boneless chicken tenderloins
2 cups buttermilk
2 cups flour
1 tablespoon steak seasoning
1/3 teaspoon cayenne pepper
1/2 tablespoon black pepper
1/2 tablespoon white pepper
1 cup club soda
2/3 cups cold water
1/2 teaspoon sea salt
Rinse chicken breasts, then cut into strips. Pour buttermilk into a bowl. If buttermilk is not available, combine 1 tablespoon of white vinegar with 2 cups of regular milk and allow it to sit for about 5 minutes before using.
Soak chicken strips in buttermilk for about 5 minutes.
Place flour, steak seasoning, cayenne pepper, black pepper and white pepper in a bowl and stir to mix.
Add club soda and water to the mix and stir until you have a smooth consistency and no lumps of flour remain. Remove chicken from buttermilk, then dry with a paper towel.
Heat oil in a Dutch oven or fryer to 350 degrees. Drop each chicken strip into the batter, then place on a plate for a few minutes. Fry each battered chicken strip for about 3 to 7 minutes. The timing will vary based on the size of the strips and the amount of coating. The strips should be golden brown when ready. Remove each strip from the oil and place them on a plate lined with paper towels. Dust the top of the strips with sea salt. Serve chicken critters immediately.
Notes: Texas Roadhouse offers 4 different dipping sauces for their chicken critters. They are BBQ, Cajun Horseradish, Honey Mustard and Sour Cream.