Texas Roadhouse, Inc. operates a chain of casual-dining restaurants catering to blue-collar families, offering a menu of steak, chicken, side dishes, and made-from-scratch rolls. Texas Roadhouse operates 182 restaurants in 34 states. The company's restaurants feature a southwestern décor, hand-painted murals, neon signs, and jukeboxes, offering patrons a free, unlimited supply of peanuts and inexpensive entrées. The per guest check average is $13.53, roughly two-thirds less than the per guest check average of the company's largest competitor, Outback Steakhouse, Inc. Texas Roadhouse targets secondary markets for expansion, preferring communities with populations above 60,000 and a high concentration of working-class families. The company is controlled by its founder and chairman, W. Kent Taylor, who owns approximately 60 percent of Texas Roadhouse stock.
Jamaican Cowboy Margarita
JAMAICAN COWBOY MARGARITA
Texas Roadhouse Copycat Recipe
Makes 1 Drink
1 ounce unsweetened pineapple juice
1 ounce unsweetened orange juice
1 ounce margarita mix
1/2 ounce peach schnapps
1 ounce coconut rum
1 ounce gold tequila
Combine and pour over crushed ice in a margarita glass or brandy snifter.