Texas Roadhouse, Inc. operates a chain of casual-dining restaurants catering to blue-collar families, offering a menu of steak, chicken, side dishes, and made-from-scratch rolls. Texas Roadhouse operates 182 restaurants in 34 states. The company's restaurants feature a southwestern décor, hand-painted murals, neon signs, and jukeboxes, offering patrons a free, unlimited supply of peanuts and inexpensive entrées. The per guest check average is $13.53, roughly two-thirds less than the per guest check average of the company's largest competitor, Outback Steakhouse, Inc. Texas Roadhouse targets secondary markets for expansion, preferring communities with populations above 60,000 and a high concentration of working-class families. The company is controlled by its founder and chairman, W. Kent Taylor, who owns approximately 60 percent of Texas Roadhouse stock.
Texas Roadhouse Copycat Recipe
1/4 cup olive oil
3 tablespoons ground cumin
4 garlic cloves, minced
1 teaspoon coarse (kosher) salt
1/2 teaspoon cayenne pepper
2 beef T-bone steaks (1 pound each), 1 inch thick
Preheat broiler. In a small bowl, combine all ingredients except steaks; mix well. Place steaks on a broiler pan and brush half of seasoning mixture over tops. Broil steaks 5 to 6 minutes, then remove them from broiler, turn over, and brush with remaining seasoning mixture. Return to broiler and broil an additional 5 to 6 minutes for medium, or to desired doneness.
Notes: These are even better made on the grill. Prepare the steaks the same as above, turning halfway through the grilling and brushing with the remaining seasoning mixture.