Texas Roadhouse, Inc. operates a chain of casual-dining restaurants catering to blue-collar families, offering a menu of steak, chicken, side dishes, and made-from-scratch rolls. Texas Roadhouse operates 182 restaurants in 34 states. The company's restaurants feature a southwestern décor, hand-painted murals, neon signs, and jukeboxes, offering patrons a free, unlimited supply of peanuts and inexpensive entrées. The per guest check average is $13.53, roughly two-thirds less than the per guest check average of the company's largest competitor, Outback Steakhouse, Inc. Texas Roadhouse targets secondary markets for expansion, preferring communities with populations above 60,000 and a high concentration of working-class families. The company is controlled by its founder and chairman, W. Kent Taylor, who owns approximately 60 percent of Texas Roadhouse stock.

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Jack Daniels & Coke Steak Marinade


Jack Daniels & Coke Steak Marinade

1/3 cup brown sugar, packed
1/2 cup bourbon whiskey (such as Jack Daniels)
1/3 cup soy sauce
2 tablespoons fresh squeezed lemon juice
3 cloves garlic, minced
4 teaspoons Worcestershire Sauce
1 teaspoon black pepper
1 cup cola drink (such as Coca Cola)

In a mixing bowl, whisk together all ingredients. Place 1 1/2 pounds of steak in a large zipper bag. Pour the marinade into bag and seal. Marinate for 6 to 8 hours in the refrigerator. Grill the steaks to desired doneness.

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